Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
guest eds.: Søren Askegaard ...
| Alternative title: | 2007 La Londe conference : marketing communications and consumer behavior |
|---|---|
| Year of publication: |
2008
|
| Other Persons: | Askegaard, Søren (contributor) |
| Publisher: |
New York, NY : Elsevier |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Emotion | Wahrnehmung | Perception | Operations Research | Operations research |
| Extent: | S. 1030 - 1097 Ill., graph. Darst. |
|---|---|
| Series: | Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008,10 |
| Conferences: | International Research Conference in Marketing ; 34 (La Londe) : 2007 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal ; Conference proceedings |
| Language: | English |
| Notes: | Enth. 9 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766333