Special issue: A consumer stance at search engine marketing
guest eds.: Claire Gauzente ...
| Alternative title: | A consumer stance at search engine marketing |
|---|---|
| Year of publication: |
2009
|
| Other Persons: | Gauzente, Claire (contributor) |
| Publisher: |
Olney, Bucks. : Inderscience Enterprises |
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour |
| Extent: | S. 4 - 130 Ill., graph. Darst. |
|---|---|
| Series: | International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009,1/2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812622