Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
guest editors: Lisa O'Malley, Maria Lichrou and Maurice Patterson
| Alternative title: | Academy of Marketing Annual Conference 2015 |
|---|---|
| Year of publication: |
[2016]
|
| Other Persons: | O'Malley, Lisa (ed.) ; Lichrou, Maria (ed.) ; Patterson, Maurice (ed.) |
| Institutions: | Academy of Marketing / Conference <48., 2015, Limerick, Shannon> |
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Marketing | USA | United States | Marketingtheorie | Marketing theory |
| Extent: | Seite 811-1058 Illustrationen |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. volume 32, issues 9/10 (August 2016) |
| Conferences: | Academy of Marketing Conference ; 48 (Limerick) : 2015.07.07-09 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal ; Conference proceedings |
| Language: | English |
| Notes: | Enthält 11 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595539