Special issue: Action for innovation : marketing inventions with success
guest eds.: Alexander Brem ...
| Alternative title: | Action for innovation : marketing inventions with success |
|---|---|
| Year of publication: |
2013
|
| Other Persons: | Brem, Alexander (contributor) |
| Publisher: |
Olney, Bucks : Inderscience Enterprises |
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor |
| Extent: | S. 99 - 234 graph. Darst. |
|---|---|
| Series: | International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759287