Special Issue: Advances in internet consumer behavior and marketing strategy
Alternative title: | Advances in internet consumer behavior and marketing strategy |
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Year of publication: |
2010
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Other Persons: | Laroche, Michel (contributor) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 1015-1110
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Subject: | Konsumentenverhalten | Consumer behaviour | Internet | Marketingmanagement | Marketing management |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Enth. 13 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
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Klink, Benjamin, (2023)
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E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata, (2021)
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Culture and web communications
Baack, Daniel W., (2007)
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Laroche, Michel, (2005)
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Individualistic orientation and consumer susceptibility to interpersonal influence
Mourali, Mehdi, (2005)
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Digital innovations, impacts on marketing, value chain and business models : An introduction
Sahut, JeanāMichel, (2019)
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