Extent: | 136 S. Ill., graph. Darst. |
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Series: | Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 14.2008,1/2 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enth. 9 Beitr. Literaturangaben |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810676