Extent:
136 S.
Ill., graph. Darst.
Series:
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 14.2008,1/2
Type of publication: Book / Working Paper
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors
Language: English
Notes:
Enth. 9 Beitr.
Literaturangaben
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003810676