Special issue: Brand valuation
guest eds.: Randle D. Raggio ...
| Alternative title: | Brand valuation |
|---|---|
| Year of publication: |
2009/10
|
| Other Persons: | Raggio, Randle D. (contributor) |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | Markentreue | Brand loyalty |
| Extent: | S. 6 - 89 graph. Darst. |
|---|---|
| Series: | The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003899390