Special issue: building bridges across branding research : family business brands and the branding process
Alternative title: | Building bridges across branding research |
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Year of publication: |
[2023]
|
Other Persons: | Botero, Isabel (ed.) ; Pedeliento, Giuseppe (ed.) ; Bettinelli, Cristina (ed.) ; Centeno-Velázquez, Edgar (ed.) |
Publisher: |
Bingley : Emerald |
Subject: | Markenführung | Brand management | Familienunternehmen | Family business | Markenartikel | Brand | Markenimage | Brand image |
Extent: | 1 Online-Ressource (Seite 673-787) Illustrationen |
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Series: | The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. volume 32, issue 5 (2023) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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