Special issue: building bridges across branding research : family business brands and the branding process
guest editors: Isabel Botero, Giuseppe Pedeliento, Cristina Bettinelli, Edgar Centeno-Velázquez
| Alternative title: | Building bridges across branding research |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Botero, Isabel (ed.) ; Pedeliento, Giuseppe (ed.) ; Bettinelli, Cristina (ed.) ; Centeno-Velázquez, Edgar (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Markenführung | Brand management | Familienunternehmen | Family business | Markenartikel | Brand | Markenimage | Brand image |
| Extent: | 1 Online-Ressource (Seite 673-787) Illustrationen |
|---|---|
| Series: | The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. volume 32, issue 5 (2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315469