Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
| Alternative title: | Corporate heritage, corporate heritage brands, and organisational heritage |
|---|---|
| Year of publication: |
2015
|
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Schweden | Sweden | Markenführung | Brand management | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Kulturgüter | Cultural heritage | Unternehmenskultur | Corporate culture |
| Extent: | S. 361 - 484 graph. Darst. |
|---|---|
| Series: | The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015,5 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011350138