Special issue: Digital and social media marketing in business education : implications for student engagement
guest eds.: Victoria L. Crittenden ...
| Alternative title: | Digital and social media marketing in business education : implications for student engagement |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Crittenden, Victoria Lynn (contributor) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage |
| Subject: | Online-Marketing | Internet marketing | Studierende | Students | Social Web | Social web | Betriebswirtschaftsstudium | Graduate business education |
| Extent: | S. 131 - 203 Ill., graph. Darst. |
|---|---|
| Series: | Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 37.2015,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410655