SPECIAL ISSUE: DIRECT MARKETING: WHERE THE OLD MEETS THE NEW - Direct Selling in the West and East: The Relative Roles of Product and Relationship (Guanxi) Drivers
Year of publication: |
1999
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Authors: | Merrilees, Bill ; Miller, Dale |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 45.1999, 3, p. 267-274
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