Special issue: Ethical and social issues in global marketing
guest ed.: Patrick Poon
| Alternative title: | Ethical and social issues in global marketing |
|---|---|
| Year of publication: |
2010
|
| Other Persons: | Poon, Patrick (contributor) |
| Publisher: |
Binghamton, NY : Internat. Business Press |
| Subject: | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Soziale Norm | Social norm | Kundenzufriedenheit | Customer satisfaction | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing |
| Extent: | 78 S. graph. Darst. |
|---|---|
| Series: | Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 5 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009617948