Special issue: Exploring the performativity of marketing : theories, practices and devices
guest ed.: Katy Mason ...
| Alternative title: | Transformative consumer research : taking TCR movement global |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Mason, Katy (contributor) |
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Extent: | 246 S. graph. Darst. |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 10 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010511398