Special issue: gender and macromarketing
guest editor: Andrea Prothero, Lauren Gurrieri and Josephine Previte
| Alternative title: | Gender and macromarketing |
|---|---|
| Year of publication: |
[2020]
|
| Other Persons: | Prothero, Andrea (ed.) ; Gurrieri, Lauren (ed.) ; Previte, Josephine (ed.) |
| Publisher: |
Thousand Oaks, Calif. : Sage |
| Subject: | Geschlecht | Gender | Marketing | Frauen | Women | Marketingtheorie | Marketing theory |
| Extent: | 1 Online-Ressource (Seite 436-584) Illustrationen |
|---|---|
| Series: | Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. volume 40, issue 4 (December 2020) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308743