Special issue: Global new product development
guest ed.: C. Anthony Di Benedetto
| Alternative title: | Global new product development |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Di Benedetto, C. Anthony (contributor) |
| Publisher: |
Abington, Oxon : Routledge, Taylor & Francis |
| Subject: | Produktentwicklung | New product development | Globalisierung | Globalization | Welt | World | Innovation |
| Extent: | 107 S. Ill., graph. Darst. |
|---|---|
| Series: | Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 7 Beitr. Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519606