Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
guest eds.: Ajay K. Manrai ...
| Alternative title: | International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Manrai, Ajay K. (contributor) |
| Publisher: |
Philadelphia, Pa. : Taylor & Francis Group |
| Subject: | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing |
| Extent: | S. 167 - 310 graph. Darst. |
|---|---|
| Series: | Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011,3/4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 9 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270647