Special issue: Looking across product categories in marketing science
editors: Harald Hruschka, Thomas Reutterer
| Alternative title: | Looking across product categories in marketing science |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Hruschka, Harald (ed.) ; Reutterer, Thomas (ed.) |
| Publisher: |
Berlin : Springer |
| Extent: | Seite 291-397 Illustrationen |
|---|---|
| Series: | Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. volume 87, number 3 (April 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707277