Special issue: marketing challenges and opportunities in India
guest editors: Ramendra Singh
| Alternative title: | Marketing challenges and opportunities in India |
|---|---|
| Year of publication: |
[2018]
|
| Other Persons: | Singh, Ramendra (ed.) |
| Publisher: |
Philadelphia, Pa. : Taylor & Francis |
| Subject: | Indien | India | Marketingmanagement | Marketing management |
| Extent: | Seite 57-153 Illustrationen |
|---|---|
| Series: | Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. volume 31, number 2 (2018) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963046