Extent:
Seite 479-603
Illustrationen
Series:
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. volume 22, number 4 (June-December 2016)
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal
Language: English
Notes:
Enthält 8 Beiträge
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011631911