Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
guest editors: Professor T.C. Melewar, Dr. Bang Nguyen and Professor Bill Merrilees
| Alternative title: | Connecting brands, consumers and companies in Asia |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Melewar, T. C. (ed.) ; Bang, Nguyen (ed.) ; Merrilees, Bill (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Asien | Asia | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | Seite 150-274 Illustrationen |
|---|---|
| Series: | Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. volume 7, number 3, 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471640