Extent: | S. 125-214 Ill., graph. Darst. |
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Series: | Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 49.2010,3/4 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
Language: | German ; English |
Notes: | Enth. 7 Beitr. Literaturangaben |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806473