SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - The Role of Emotions in Marketing
Year of publication: |
1999
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Authors: | Bagozzi, Richard P. ; Gopinath, Mahesh ; Nyer, Prashanth U. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 27.1999, 2, p. 184-206
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