Special issue on theory and practice in marketing
| Alternative title: | Theory and practice in marketing |
|---|---|
| Year of publication: |
2014
|
| Publisher: |
Chicago, Ill : Assoc |
| Subject: | Marketing | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
| Extent: | S. 645 - 809 Ill., graph. Darst. |
|---|---|
| Series: | Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014,6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 10 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471046