Special issue: past, present, and future of marketing channels
guesst editors: Robert W. Palmatier, Manfred Krafft, Anne T. Coughlan
| Alternative title: | Past, present, and future of marketing channels |
|---|---|
| Year of publication: |
2015
|
| Other Persons: | Palmatier, Robert W. (ed.) ; Krafft, Manfred (ed.) ; Coughlan, Anne T. (ed.) |
| Publisher: |
Amsterdam : Elsevier |
| Extent: | Seite 543-700 Illustrationen |
|---|---|
| Series: | Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. volume 91, issue 4, December 2015 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 8 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422473