Special Issue on Privacy and Ethical Issues in Database-Interactive Marketing and Public Policy - Marketing Without Consent: Consumer Choice and Costs, Privacy, and Public Policy
Year of publication: |
2000
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Authors: | Petty, Ross D. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 19.2000, 1, p. 42-53
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