Special issue Project marketing and the marketing of solutions
ed. by Bernard Cova ...
| Alternative title: | Project marketing and the marketing of solutions |
|---|---|
| Year of publication: |
2007
|
| Other Persons: | Cova, Bernard (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36,2
|
| Publisher: |
New York, NY : Elsevier |
| Subject: | Projektmanagement | Marketing | Aufsatzsammlung |
| Extent: | S. 135 - 265 : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004913769