Special issue Project marketing and the marketing of solutions
Alternative title: | Project marketing and the marketing of solutions |
---|---|
Year of publication: |
2007
|
Other Persons: | Cova, Bernard (contributor) |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36,2
|
Publisher: |
New York, NY : Elsevier |
Subject: | Projektmanagement | Marketing | Aufsatzsammlung |
-
Projektmanagement und Projektmarketing : Seminararbeit
Suppan, Angela, (2005)
-
Zerres, Michael, (2002)
-
Strategisches Management und Marketing : Festschrift für Richard Kühn zum 60. Geburtstag
Grünig, Rudolf, (1999)
- More ...
-
Interpersonal practice in project marketing: how institutional logics condition and change them
Cova, Bernard, (2019)
-
Understanding the morphing of focal nets in the solution business : a triad management perspective
Cova, Bernard, (2020)
-
Brand repulsion : consumers’ boundary work with rejected brands
Dessart, Laurence, (2021)
- More ...