Special issue: service marketing strategy
guest editors: Michael K. Brady, Todd Arnold, and Robert W. Palmatier
| Alternative title: | Service marketing strategy |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Brady, Michael K. (ed.) ; Arnold, Todd (ed.) ; Palmatier, Robert W. (ed.) |
| Publisher: |
New York, NY : Springer Science + Business Media LLC |
| Extent: | Seite 785-965 Illustrationen |
|---|---|
| Series: | Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. volume 45, number 6 (November 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 9 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779510