SPECIAL ISSUE: STRATEGY IMPLEMENTATION AND ASSESSMENT RESEARCH - Value Strategy Rather Than Quality Strategy: A Case of Business-to-Business Professional Services
| Year of publication: |
1999
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| Authors: | Lapierre, Jozée ; Filiatrault, Pierre ; Chebat, Jean-Charles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 45.1999, 2, p. 235
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