Special issue: Success through innovation, reputation, and location
guest ed.: Yioula Melanthiou
| Alternative title: | Success through innovation, reputation, and location |
|---|---|
| Year of publication: |
2014
|
| Other Persons: | Melanthiou, Yioula (contributor) |
| Publisher: |
Binghamton, NY : Haworth Press |
| Subject: | Innovation | Betriebliche Standortwahl | Firm location choice | Firmenimage | Corporate reputation | USA | United States | Theorie | Theory | Reputation |
| Extent: | S. 411 - 499 graph. Darst. |
|---|---|
| Series: | Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 5 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489072