Special issue: the question of "alternatives" within food and drink markets and marketing
guest editors: Jennifer Smith Maguire, David J. Watson and John T. Lang
| Alternative title: | The question of "alternatives" within food and drink markets and marketing |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Smith Maguire, Jennifer (ed.) ; Watson, David J. (ed.) ; Lang, John T. (ed.) |
| Publisher: |
Abingdon : Taylor & Francis Group |
| Subject: | Marketing | Marketingmanagement | Marketing management | Ernährungsindustrie | Food industry | USA | United States | Lebensmittelmarkt | Food market |
| Extent: | Seite 495-671 Illustrationen |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. volume 33, issues 7/8 (June 2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776861