Special issue: trajectories for future research on branding
guest editors: Bernard Cova, Luigi Cantone, Pierpaolo Testa
| Alternative title: | trajectories for future research on branding |
|---|---|
| Year of publication: |
[2022]
|
| Other Persons: | Cova, Bernard (ed.) ; Cantone, Luigi (ed.) ; Testa, Pierpaolo (ed.) |
| Publisher: |
Bingley : Emerald |
| Extent: | 1 Online-Ressource (circa 78 Seiten) |
|---|---|
| Series: | Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. volume 33, issue 3 (2022) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325653