Special issue: troubled times demand heroes : heroic marketing and marketing heroes
guest editor: Chloe Preece, guest editor: Athanasia Daskalopoulou, guest editor: Hope Schau
| Alternative title: | Troubled times demand heroes |
|---|---|
| Year of publication: |
[2023]
|
| Other Persons: | Preece, Chloe (ed.) ; Daskalopoulou, Athanasia (ed.) ; Schau, Hope Jensen (ed.) |
| Publisher: |
[Thousand Oaks, CA, United Sates] : Sage |
| Extent: | 1 Online-Ressource (182 Seiten) Illustrationen |
|---|---|
| Series: | Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. volume 23, issue 1 (March 2023) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014230885