Special issue: Using simulations in the marketing classroom
guest editors: Jan Kietzmann and Leyland Pitt
| Alternative title: | Using simulations in the marketing classroom |
|---|---|
| Year of publication: |
August 2016
|
| Other Persons: | Kietzmann, Jan (ed.) ; Pitt, Leyland F. (ed.) |
| Publisher: |
Los Angeles : Sage |
| Extent: | Seite 71-137 Illustrationen |
|---|---|
| Series: | Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. volume 38, number 2 (August 2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537321