Special issue: Value in business and industrial marketing
guest ed.: Adam Lindgreen
| Alternative title: | Value in business and industrial marketing |
|---|---|
| Year of publication: |
2012
|
| Other Persons: | Lindgreen, Adam (contributor) |
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation |
| Extent: | 214 S. graph. Darst., Kt. |
|---|---|
| Series: | Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012,1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 21 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513239