Special issue: Value marketing in the health care industry
| Alternative title: | Value marketing in the health care industry |
|---|---|
| Year of publication: |
2011
|
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Patienten | Patients | Dienstleistungsqualität | Service quality | Gesundheitswesen | Health care system | Großbritannien | United Kingdom | Welt | World |
| Extent: | S.199 - 448 graph. Darst. |
|---|---|
| Series: | Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 12 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008989922