SPECIAL SECTION - Community Heroes - Want to stand out in someone's mind? The most effective way is by doing them a favor. Or by helping them with something important. As it is with people, so it is with communities. For community banks, mind share must precede market share. So do yourself and your community a favor: Get involved!
Year of publication: |
1999
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Authors: | Sheridan, Kevin |
Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 31.1999, 2, p. 18-23
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