Special section on: SI : branding in B2B context
| Alternative title: | SI |
|---|---|
| Year of publication: |
2018
|
| Publisher: |
New York : Elsevier |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | 173 Seiten Illustrationen |
|---|---|
| Series: | Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. volume 72 (July 2018) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012005763