SPECIAL SECTION - Shift Happens ... - Bank Branding Plans: Brand Renewed & Improved - Before you can be a bank with an effective brand, you have to be a bank with a well-crafted plan. And this means connecting with your customers, and understanding their needs. Then it's the not-so-small matter of creating a promise you can deliver on everytine, everywhere, with every employee. And you thought ...
Year of publication: |
1999
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Authors: | Sebastiao, Helder |
Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 31.1999, 11, p. 24-29
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