Specialization in Online Innovation Communities : Understand and Manage Specialized Members

by Jan Bierwald

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members. Contents Online Innovation Communities Factors Influencing Community Member Behavior Community Members‘ Contribution Focus Target Groups Faculty and students in business administration with a focus on innovation management, organization, marketing, and entrepreneurship Practitioners in the fields of Research & Development, and Marketing The Author Jan Bierwald worked as management consultant before he gained his doctorate degree while working with Prof. Dr. Cornelius Herstatt at the Institute of Technology and Innovation Management. After finalizing his PhD he decided to rejoin the consulting sector.

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Year of publication:	2014
Authors:	Bierwald, Jan
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden
Subject:	Innovationsmanagement \| Innovation management \| Social Web \| Social web \| Verhalten \| Behaviour \| Arbeitsteilung \| Division of labour \| Getränkeindustrie \| Beverage industry \| Getränkehandel \| Beverage trading \| Deutschsprachiger Raum \| German-speaking countries \| Online-Community
Description of contents:	Online Innovation Communities -- Factors Influencing Community Member Behavior -- Community Members‘ Contribution Focus. Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XVI, 163 p. 27 illus, online resource)
Series:	Forschungs-/Entwicklungs-/Innovations-Management SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Foreword; Acknowledgements; List of Contents; List of Tables; List of Figures; List of Abbreviations; 1 Introduction; 1.1 Research gap; 1.2 Research approach and contributions; 1.3 Structure of dissertation; Part A: Foundation of dissertation; 2 Phenomenological background; 2.1 Organization; 2.1.1 New organizational forms; 2.1.2 Online communities; 2.1.3 Modularity; 2.1.4 Division of labor and specialization; 2.2 Innovation; 2.2.1 User Innovation; 2.2.2 Community-based innovation; 2.2.3 Framing member behavior in Online Innovation Communities; 2.2.4 Member behavior categories 2.2.5 Factors injluencing community member behavior2.3 Research questions; 3 Theoretical background; 3.1 Theories of individual behavior; 3.1.1 Rational choice theory; 3.1.2 Social cognitive theory; 3.1.3 Theones of key individuals in the innovation process; 3.2 Research hypotheses; Part B: Empirical study; 4 Research design and data sampling; 4.1 Case study; 4.1.1 Casestudyapproach; 4.1.2 'Premium' as ease study; 4.1.3 Raw data collection; 4.2 Data preparation; 4.2.1 Gontent analysis; 4.2.2 Co-citation analysis; 5 Quantitative analyses and results; 5.1 Preparation of statistical assessments 5.1.1 Operationalization of research hypotheses5.1.2 Model variables; 5.2 General community figures; 5.3 Community members' contribution focus; 5.3.1 Descriptive analysis; 5.3.2 Data distribution; 5.3.3 Mann-Whit1ley-U test; 5.4 Impact of community focus on contribution activity; 5.4.1 Descriptive analysis; 5.4.2 Data distribution; 5.4.3 Linear regression models; 5.4.4 Vanaüon of model; 5.5 Transfer of special knowledge into the community; 5.5.1 Descriptive analysis; 5.5.2 Data distribution; 5.5.3 Mann-Whiteny-U test; 5.6 Discussion and implications for further proceeding 5.6.1 Summary of results from the quantitative part of the empirical study5.6.2 Discussion and further proceeding; 6 Qualitative analyses and results; 6.1 Homogeneity analysis; 6.1.1 Mails per thread ratio; 6.1.2 Gini coefficient; 6.2 Initial contribution analysis; 6.3 Social network analysis; 6.4 Interview appraisal; Part C: Summary and discussion; 7 Summary of results; 8 Discussion; 8.1 Discussion of empirical findings; 8.2 Contributions to research; 8.3 Limitations and future research; 8.4 Implications for management; References; Appendix; Interview guide
ISBN:	978-3-658-05318-5 ; 978-3-658-05317-8
Other identifiers:	10.1007/978-3-658-05318-5 [DOI]
Classification:	Betriebliche Information und Kommunikation
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014019397