Specialized advertising and price competition with endogenous advertising fees
Year of publication: |
2011
|
---|---|
Authors: | Hernandez, Jose M. ; Esteban, Lola |
Published in: |
Economics Bulletin. - AccessEcon, ISSN 1545-2921. - Vol. 31.2011, 2, p. 1686-1695
|
Publisher: |
AccessEcon |
Subject: | informative advertising | price competition | horizontal differentiation |
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