Specialized advertising media and product market competition
Year of publication: |
2012
|
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Authors: | Esteban, Lola ; Hernández-García, José M. |
Published in: |
Journal of economics. - Wien [u.a.] : Springer, ISSN 0931-8658, ZDB-ID 635037-9. - Vol. 106.2012, 1, p. 45-75
|
Subject: | Werbewirkung | Advertising effects | Produktqualität | Product quality | Produktdifferenzierung | Product differentiation | Preiswettbewerb | Price competition | Unvollkommener Markt | Incomplete market | Theorie | Theory |
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