Specificity of CSR ties that (un)bind brand attachment
Year of publication: |
2023
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Authors: | Romano, Fernanda M. ; Devine, Alua ; Tarabashkina, Liudmila ; Soutar, Geoffrey N. ; Quester, Pascale |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 1, p. 71-80
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Subject: | brand attachment | CSR | generic messages | loyalty | specific messages | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Werbewirkung | Advertising effects |
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