Specifics and features of outsourcing marketing communications activity
Hajduk, G.
| Year of publication: |
2016
|
|---|---|
| Authors: | Hajduk, Grzegorz |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 5.2016, 3, p. 78-87
|
| Subject: | Marketing communications | outsourcing brand | marketing | strategy | Outsourcing | Marketingmanagement | Marketing management | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668074