Speed matters : the role of free software offer in software diffusion
Year of publication: |
2009
|
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Authors: | Jiang, Zhengrui ; Sarkar, Sumit |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 26.2009/10, 3, p. 207-239
|
Subject: | Software | Produktentwicklung | New product development | Informationsverbreitung | Information dissemination | Werbemittel | Promotional materials | Preisdifferenzierung | Price discrimination | Marketingmanagement | Marketing management |
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