Speed to Global Markets: An Empirical Prediction of New Product Success in the Ethical Pharmaceutical Industry
| Year of publication: |
1994
|
|---|---|
| Authors: | Yeoh, Poh-Lin |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 28.1994, 11, p. 29-49
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