Speed to market for innovative products : blessing or curse?
Year of publication: |
2012
|
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Authors: | Stanko, Michael A. ; Molina-Castillo, Francisco-Jose ; Munuera-Alemán, José Luis |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 5, p. 751-765
|
Subject: | Produktentwicklung | New product development | Produktqualität | Product quality | Zeit | Time | Industrie | Manufacturing industries | Spanien | Spain |
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