Spektakuläre Markeninszenierungen durch Sensation Marketing
Marion Halfmann
| Year of publication: |
2013
|
|---|---|
| Authors: | Halfmann, Marion |
| Published in: |
Jahrbuch Marketing ... : Trendthemen und Tendenzen. - Köln : Johanna-Verl., ZDB-ID 2485570-4. - 2012/13, p. 73-89
|
| Subject: | Event-Marketing | Event marketing | Außenwerbung | Outdoor advertising | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010126239