Spending advertising money. An introd. to media planning, media buying and the uses of media research
Year of publication: |
1979 ; 3. ed
|
---|---|
Authors: | Broadbent, Simon |
Institutions: | Communication, Advertising and Marketing Education Foundation (contributor) |
Publisher: |
London : Business Books |
Subject: | Werbungsmittel | Werbungsunternehmung | Großbritannien | Werbeträger | Advertising media | Werbung | Advertising | Mediennutzung | Media usage | Werbeplanung | Advertising planning | Mediensektor | Media industries | Kommunikationsmedien | Communication media |
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