Spielt die "Entscheidungshistorie" bei organisationalen Kaufentscheidungen eine Rolle?
Alternative title: | How important is "decision history" in organizational buying? |
---|---|
Year of publication: |
2011
|
Authors: | Herbst, Uta ; Austen, Viola |
Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 71.2011, 6, p. 515-539
|
Subject: | Beschaffung | Procurement | Gruppenentscheidung | Group decision-making | Einkaufsgemeinschaft | Cooperative purchasing |
-
Thurasamy Ramayah, (2008)
-
Holschbach, Elmar, (2017)
-
Büschken, Joachim, (1994)
- More ...
-
They never buy alone : the analysis of industrial consumer satisfaction as a group level construct
Herbst, Uta, (2013)
-
Austen, Viola, (2012)
-
When 3+3 does not equal 5+1—New insights into the measurement of industrial customer satisfaction
Austen, Viola, (2012)
- More ...