Spillover effect of consumer awareness on third parties' selling strategies and retailers' platform openness
Year of publication: |
2021
|
---|---|
Authors: | Song, Wen ; Chen, Jianqing ; Li, Wenli |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 1, p. 172-193
|
Subject: | platform openness | coopetition | spillover effect | online retailing | Spillover-Effekt | Spillover effect | Einzelhandel | Retail trade | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Koopetition | Coopetition |
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